Help the leading solution to recruit professional ($100K+) talent more clearly and assertively position its enterprise brand. More powerfully differentiate TheLadders from job boards (large volume of unqualified candidates) and social networks (extremely inefficient).
“Position Accomplished.” – an integrated campaign based on TheLadders’ unique ability to help corporate and third-party recruiters do what is absolutely of greatest importance to them – to find the best professional “fits,” fast, for the business-critical positions that fuel their organization’s competitive advantage.
Significantly exceeded brand awareness goals, achieving an unaided awareness increase of 2X (3 months ahead of schedule). Campaign response rates far above industry average (250% above). Exceeded an aggressive proforma conversion goal by 12%. Most importantly, TheLadders increased its enterprise revenue 67% for the year. Mission accomplished with “Position Accomplished.”