
The What
Launch a global campaign for IntraLinks, a leading provider of cloud-based collaboration/content-sharing platforms, introducing its revolutionary new product, IntraLinks Connect.
The How
An integrated multi-channel effort targeting senior IT professionals and General Counsel, comprising print, online, rich media, content marketing/thought leadership, virtual events, mobile and social media.
The Activation
Online clickthroughs more than 5X industry benchmarks. More than 3X the expected clickthrough rate on mobile advertising.

