Tom Stein: President and CEOTom Stein is president and a founding partner of SPBA. Over the past 25 years, Tom has established SPBA’s predecessor agency, Stein Rogan + Partners, as one of the leading branding, integrated and interactive marketing agencies serving business-to-business, business-to-education and innovative consumer brands. In doing so, he has built the Agency into a multi-faceted practitioner of synchronized, multi-channel marketing for brand leaders and challengers.
In 2008, Tom was recognized for his career achievements and inducted into the CEBA Hall of Fame. The CEBA (Creative Excellence in Business Advertising) Hall of Fame was established in 1995 to honor the brilliance of business-to-business advertising.
Tom started his career as a copywriter and serves as the Agency’s Chief Creative Officer. As such, he is closely involved with the Agency’s strategic and creative product – and works with all major accounts in the areas of brand vision, brand/creative development and marketing/business results.
Born toward the end of the age of “traditional” advertising and marketing, Stein Rogan under Tom’s guidance helped usher in the digital marketing age more than a decade ago, pioneering integrated offline and online techniques that only now have truly become mainstream.
In this regard, Tom has continued to add strategic, creative and tactical capabilities to the Agency, including marketing performance management systems, web 2.0/social network marketing services, automated precision marketing and lead nurturing systems and other capabilities that continue to revolutionize marketing on a global level.
In 2001, 2005, 2006, 2007, 2008 and 2009 Tom was honored as one of the 10 “Who’s Who in B2B Advertising” by BtoB Magazine. In 2005, the Agency achieved one of the highest acknowledgements of excellence in B2B marketing: BtoB’s 2005 Agency of the Year designation.
In 2006, the Agency’s work under Tom’s leadership was selected among the top four Business to Business Integrated Marketing Success Stories, and was again ranked among the top “Agencies of the Year” by BtoB Magazine.
In 2007, the Agency received 15 Business Marketing Association ACE Awards and the APTA Best of Show award. Once again, it was ranked among the top “Agencies of the Year” by BtoB Magazine.
In 2008, the Agency was ranked among the top “Agencies of the Year” by BtoB Magazine and received nearly 20 major creative awards across the online and offline mix.
In 2009, BtoB Magazine again named SPBA the “#1 Agency of the Year” in the small agency size category; it won 30 major awards for branding, integrated and interactive marketing excellence.
In 2010, the Business Marketing Association named SPBA the “2010 Agency of the Year” at its Annual Conference as part of its B2 Awards Ceremony. The Agency was recognized as Agency of the Year as a result of winning B2 Awards of Excellence in 16 divisions.
In 2011, BtoB Magazine again named the Agency its “#1 Agency of the Year” in the small agency size category; it won nearly 30 major awards for branding, integrated and interactive marketing excellence.
Tom serves on the Business Marketing Association National and New York Chapter Board of Directors, as well as on the Board of Directors for Enterprise Media Group Holdings.