Achieve3000, the leader in differentiated online instruction for grades 2-12, has launched a new brand positioning, brand design, website and integrated marketing campaign. The assignment is being handled by Stein + Partners Brand Activation (SPBA).
The new “BelieveAchieve” branding and campaign serve as a call to action regarding the power of differentiated instruction to unlock learning through enhanced literacy.
“Featuring bold statements and energized students and educators, the ‘BelieveAchieve’ work vividly reinforces Achieve3000′s belief that American educators, students and parents are all ready to reach higher,” states Achieve3000’s Vice President of Marketing, Michael Fleischner.
“The brand, campaign and site were created to convey the essence of Achieve3000′s ability to meet the needs of every learner – to help all students read, write, learn and succeed to their full potential,” says Stein + Partners Brand Activation President and Chief Creative Officer, Tom Stein.
The integrated effort includes extensive digital and rich media advertising, email marketing and lead nurturing, search and social media marketing, as well as content and traditional marketing.
Another focal point is an entirely new website that provides extensive information about Achieve3000′s popular and widely-used differentiated online literacy solutions as well as its new differentiated science core curriculum solution.
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About Stein + Partners Brand Activation
Named 2012 and 2011 Agency of the Year by BtoB Magazine, and 2010 Agency of the Year by the Business Marketing Association, Stein + Partners Brand Activation (http://www.steinbrand.com) is a branding, integrated and interactive agency that activates brands in such categories as financial services, technology, telecommunications, consumer electronics, business advisory services, pharmaceuticals, human resources, marketing services, and more.
SPBA’s client roster includes: Achieve3000, Aequor Media, Alvogen, American Society of Mechanical Engineers (ASME), Avail-TVN, Chicago Board Options Exchange (CBOE), Crisp Media, iLevel Solutions, IntraLinks, LayeredTech, PR Newswire, Syniverse, Tata Consultancy Services (TCS), Towers Watson, TransitCenter and Wolters Kluwer.
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About Achieve3000
Achieve3000 is the leader in online differentiated instruction, serving over one million students across the United States. Our Web-based literacy solutions have been proven to increase reading comprehension and fluency, vocabulary, and writing proficiency for students in grades 2 through 12, as well as adult learners. Importantly, they enable all students — mainstream, struggling, advanced, and English language learners — to master the content area literacy skills needed to meet more rigorous Common Core State Standards and to be prepared for college and career. Our differentiated core science curriculum solution provides greater student engagement and a significantly enhanced ability to succeed in science. Based on decades of research, Achieve3000 solutions deliver engaging, non-fiction content that supports core curriculum, Response to Intervention, Special Education, and other instructional models. KidBiz3000® (grades 2-5), TeenBiz3000® (grades 6-8), Empower3000™ (grades 9-12), and Spark3000® (for adult learners) are all aligned with Common Core State Standards for English language arts as well as individual state standards. Achieve3000 supports 21st century education initiatives across content areas and has been raising student performance across the country for over a decade. The company is based in Lakewood, N.J. Learn more about Achieve3000 online at www.achieve3000.com.
