Agencies and In-House Teams Demonstrate the Power of Best-of-Breed Marketing Collaboration
ollaboration is a business movement that’s certainly of the moment. And agency/client collaboration was clearly on display for the recent global launch of IntraLinks ConnectSM for extended enterprise collaboration.
For the past 15 years, IntraLinks has been a leader in enabling companies to exchange sensitive information in a controlled and managed way,” said Dana Prestigiacomo, SVP Marketing, IntraLinks. “Now with the introduction of IntraLinks Connect, we are providing that capability to any employee within an organization who needs to exchange critical information.”
“Our new IL Connect℠ platform brings a whole new level of security, compliance and single-point governance when it comes to sharing data, documents and files outside the corporate firewall,” states Wade Callison, SVP Product Marketing and Product Management, IntraLinks. “Now companies can freely share sensitive and even regulated documents with unprecedented control and assurance.”
The IntraLinks Connect launch comes at a time when IT consumerization and “BYOD” (bring your own device) are presenting security, governance and compliance challenges to CIOs, CISOs and General Counsel. “IntraLinks Connect solves the tension between the free flow of information that companies and teams need and the secure, controlled flow that CIOs and compliance officers need,” Callison adds.
Using Collaboration to Market Collaboration
With a major, multi-market launch impending, Prestigiacomo made the decision to use a best-practice, best-of-breed approach.
“We were working with a Digital Agency, Nurun, to develop an entirely new corporate website. We added Stein + Partners Brand Activation (SPBA) to the mix to develop positioning, an integrated, global go-to-market plan, creative development, as well as mobile advertising, SEM/SEO, social marketing and lead nurturing. SPBA had the brand activation track record and breadth of best-practice competencies we needed and could count on,” Prestigiacomo adds.
For public relations in North America, IntraLinks turned to New York-based Kwittken + Company, and also leveraged ongoing agency relationships for press activity in South America, EMEA and APAC. According to Anthony Piniella, Global Vice President, Corporate Communications, IntraLinks, “With the launch of the extended enterprise vision, we saw an unparalleled opportunity to engage both the media and our customers through a multi-faceted public relations campaign including a global executive media tour, CIO roundtable discussion on “CIOs and the Cloud Dilemma,” and a forthcoming Harris Survey.”
The resulting “Share Anywhere. Control Everything” global campaign launched on March 1, 2012 internally and externally with an extraordinary level of orchestration among IntraLinks’ teams and partners. Launch activities included:
- • The launch of the new IntraLinks.com corporate website
- • Advertising in leading print publications and on major websites targeting senior IT leadership and General Counsel
- • Mobile advertising on the most prominent IT business and business applications, including The New York Times and InformationWeek
- • The launch of an IntraLinks thought leadership microsite at IntraLinks.com/connect – offering a series of Extended Enterprise Collaboration white papers and articles
- • The launch of microsites in leading venues, such as CIO.com and InformationWeek.com
- • Widespread social media engagement across Twitter, Facebook and LinkedIn
- • The launch of a global search engine marketing campaign
- • Events, including a live CIO roundtable and upcoming Virtual Town Halls
- • Customer acquisition and lead nurturing email initiatives
“The collaboration among the agencies and multiple client stakeholders worldwide surfaced amazing thinking and enabled seamless execution. Now we look forward to a continued collaboration following the successful launch,” reports Tom Stein, SPBA President and Chief Creative Officer.
IntraLinks is a leading global provider of Software-as-a-Service solutions for securely managing content, exchanging critical business information and collaborating within and among organizations. More than 1 million professionals in industries including financial services, pharmaceutical, biotechnology, consumer, energy, industrial, legal, insurance, real estate and technology, as well as government agencies, have utilized IntraLinks’ easy-to-use, cloud-based solutions. IntraLinks users can accelerate information-intensive business processes and workflows, meet regulatory and risk management requirements and collaborate with customers, partners and counterparties in a secure, auditable and compliant manner. Professionals at more than 800 of the Fortune 1000 companies have used IntraLinks’ solutions. For more information, visit www.intralinks.com or http://blog.intralinks.com. You can also follow IntraLinks on Twitter at http://twitter.com/intralinks and Facebook at www.facebook.com/IntraLinks.
About kwittken + company
kwittken + company (KCO), a partner company of kirshenbaum bond senecal + partners and a member of The MDC Partners network, is an elite, multi-specialist public relations and marketing agency that works with established and emerging brands in a wide variety of sectors to help them realize their business goals through intelligently designed, results-oriented communications campaigns. The agency is headquartered in New York City and has a wholly owned office in London, UK with affiliate offices in Canada, Germany, France, Spain, Brazil and Hong Kong. The firm was named 2011 Boutique Agency of the Year by PRWeek, 2011 Multi-specialist Agency of the Year by The Holmes Report and 2011 Agency of the Year by the American Business Awards. The agency is proud to serve clients that include Stryker Corporation, HomeGoods, Towers Watson, Better Homes and Gardens Real Estate, McGraw-Hill, CourseSmart, DSM Biomedical, The Beanstalk Group, ideeli.com, Online Publishers Association, and Constellation Energy among others. For more information, please visit http://www.kwitco.com
Nurun Inc. is a wholly owned subsidiary of Quebecor Media Inc., one of Canada’s largest media and telecommunications companies, with more than 16,000 employees. Nurun’s mission is to help brands strengthen consumer relationships through digital technology and interactive media. Nurun uses a discipline in design thinking to uncover new insights, identify changing consumer behaviour and invent solutions that fit into everyday life. As the No. 1 independent interactive group worldwide, Nurun counts more than 13 offices in America, Europe and Asia. With more than 1,200 professionals in its network, Nurun has established long-term relationships with leading brands, including L’Oréal, Lacoste, Tag Heuer, Bouygues Telecom, Danone, Pernod-Ricard, The Home Depot, Sears Canada, the Government of Québec, Videotron, Ferrero, Sky, BBVA, Manheim and SEAT.
About Stein + Partners Brand Activation
Named 2011 Agency of the Year by BtoB Magazine, and 2010 Agency of the Year by the Business Marketing Association, Stein + Partners Brand Activation (http://www.steinbrand.com) is a branding, integrated and interactive agency that activates brands in such categories as financial services, technology, telecommunications, consumer electronics, business advisory services, pharmaceuticals, human resources, marketing services, and more.
SPBA’s client roster includes Alvogen, The American Society of Mechanical Engineers (ASME), BPA Worldwide, Chicago Board Options Exchange (CBOE), Intralinks, Pearson, PR Newswire, Pearson, Standard & Poor’s, Syniverse, Towers Watson, uTest, and Wolters Kluwer.
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