Driving demand is at the core of Brand Activation.
From segmentation to tactics to testing to messaging to metrics, SPBA’s demand generation practice is comprehensive and cutting edge.When we arrive at a new brand positioning, we do so by ensuring that it answers a simple and pivotal question: Will it help drive demand? It’s the same for social, for web, for anything, for everything. Will it measurably and significantly lift critical metrics? If the answer is not an unequivocal yes, we don’t go there.
Where we do go – and what we do deliver – is a multi-faceted, multi-channel demand creation practice. It encompasses strategy – from segmentation to testing to messaging to metrics – as well as all the tactics that individually and collectively deliver results in this day and age.
• Every touch point: Email marketing. Search. Intellectual property/white paper syndication. Online DR. Webinars. Microsites. Viral. Mobile. DRTV. Virtual trade shows. DR radio. Postal mail. Dynamic landing pages. We leverage the broadest range of demand creation tactics to arrive at the optimal fuel mixture to more efficiently drive better results.
• Content as king: Through our Kilter content marketing division, we can create compelling content, in any form or format, for any target audience that engages prospects in a true value exchange.
• Loving leads: Creating demand is just the beginning. Nurturing leads and turning them into sales-ready prospects is another essential part of our demand creation capability. Through advanced lead nurturing/management strategies, and our knowledge of the major automated platforms, we develop strategies and approaches from front-end capture to close.
